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Napier Civic Pride

Napier Civic Pride Logo.Planning Started: June 2008
Construction Started: n/a
Completed: Not Completed

The Napier Civic Pride Programme was established to assist Council to reduce the incidence of graffiti and vandalism in public places. The project is funded through a contestable grant obtained through the Ministry of Justice. The programme is due to end in March 2012.

Taradale Cultural

Trail Encouraging Napier people to use their public spaces, to become a tourist in their own town, is the purpose behind the development of a cultural trail in Taradale. In 2009, a survey of Taradale residents found that some people felt unsafe in Taradale public spaces. Coupled with this, Taradale had the third highest incidence of graffiti and vandalism in Napier. As a way get people back into using the public spaces a cultural trail will be developed. Taradale has a rich pre settler history that will be incorporated and will complement the existing heritage trail.

The trail will include Taradale Park, Tareha Reserve, Riverside Park, Dolbel Reserve and incorporating the Otatara Pa site. Research is currently being undertaken by a local historian in consultation with local hapu to develop stories that will be depicted at each site. Completion date March 2011.

Our Awatoto

This project was jointly funded by Napier City Council, Ministry of Justice and Ravensdown. The Our Awatoto Project came about after concerns were raised about the tagging and vandalism in the area. A consultation hui was held with the businesses in the area to discuss how to best to address the issue. It was decided a three prong approach was required connection, clean up and protection. Lead by Ravensdown, the group of businesses came together to drive the project.

Two of the worst hit buildings were repainted and a mural was created for the area. The mural depicts local landscape icons, the handprints are a symbol of local ownership and support – Hands Up For Hawke’s Bay. A community event was held in July 2011 to install the boards.

The final stage in this project was to install a CCTV camera to monitor activity and pursue offenders. The Awatoto business group continues to support Our Awatoto and will look at further community projects in the future.

Napier Civic Pride Logo

Napier Ataahua

Nga pito tangata - people's connection to the land - is represented by the green pito design. The pito is the umblical cord linking a mother to her child during the journey from conception to birth. In this case, the mother is Papatuanuku (earthmother), the first parent of all living things regardless of ethnicity.

As a community, we all play our part in embracing civic pride.

Tiaki tai moana - to protect the waterways
This concept is represented by the blue water design across the top of the logo. The design incorporates two tones of blue, one representing te moana o Ahuriri and the other nga wai o te whenua. Governed by the god Tangaroa, both are the lifeblood of all people.

Mataruahau, comprising mata (face/eyes), rua (two) and hau (wind/air), is represented by the two manaia at the bottom of the design. Mataruahau is the Maori name for Bluff Hill, Napier's most striking landmark.

Two half faces are incorporated into one, embracing all Napier's people and communities regardless of ethnicity and showing that all have a part to play in looking after the community and its resources.

Whiri nga tangata - weaving of people
This concept is conveyed in the harakeke design wrapping around the water. The woven flax strands represent Napier's twenty suburbs, binding together to form wairua, which translates as spirit. We all have wairua, a word that refers to whakapapa (genealogy) and, in this case, to the pride of a community.

Logo designer Caine Tainui Tawhai asks - if we in the present don't look after our environment and community, what will our future hold? "Where thought goes energy follows."

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